«One variable changes, the whole system changes.»

Dr. Zhao Yang , Project Leader

is a Postdoctoral Researcher at the Chair for Marketing and Market Research and at the URPP Social Networks at the University of Zurich. He has a physics background and earned his bachelor’s degree from the Université Claude Bernard Lyon 1, and his master’s degree from the École polytechnique fédérale de Lausanne. Zhao joined the Chair for Marketing and Market Research in 2013 and finished his doctoral studies on Unethical Customer Behavior at the beginning of 2017. His research interests lie in marketing ethics, observational learning, community detection, and social network analysis. He is currently working on bitcoin network, social learning, and hierarchical benchmark graphs. Zhao works as a teaching assistant for the courses “Network Theory and Analytics” and “Marketing and Social Networks” at Bachelor- and Master-level.