«Unterstanding the connected consumer»

Dr. Markus Meierer , Project Leader

heads the project “Networks & Consumers” in the URPP on Social Networks. He did his Ph.D. in Marketing. In his current research he bridges marketing, network science, computational linguistics, and computer science to increase the understanding on large scale consumer networks. He is teaching introductory and advanced programming (R & Python), statistical methods (machine learning), and customer-centric marketing (CRM). Markus leverages insights from data to help telecommunication providers, insurance firms, banks, and retailers to build more customer-centric organizations.