«Data is power and privacy is key»

Claudia Wenzel , Research Associate

is a research associate (PhD candidate) at the Chair of Marketing and Market Research. She has completed both her Bachelor and Master of Arts in Management & Economics at the University of Zurich. After her Bachelor Thesis on product success in a cross-national context, she already joined our chair as a teaching and research assistant. During her master studies she focused on courses in econometrics and data science and wrote her Master Thesis on the performance of matching methods under endogeneity.