«Great AI builds relationships. Bad AI destroys brands»

Alex Mari , Research Associate

at the Chair for Marketing and Market Research at the University of Zurich. He is former Director of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble, AKQA, and others. Alex founded and managed two technology driven startups: Fennex, an augmented hearing app, and BrandMate, a social platform for brand ambassadors. He teaches digital marketing, digital strategy, and digital transformation in business schools. Alex holds a Master of Science in Marketing from the University of Lugano. He is currently studying the impact of artificial intelligence on digital transformation and customer relationship management. Alex equally loves academic, entrepreneurial and managerial worlds.

Title

Authors

Journal

Year

Fast influencers in complex networks

Zhou, Feng / Lü, Linyuan / Mariani, Manuel Sebastian

Communications in Nonlinear Science and Numerical Simulation

2019

Early identification of important patents: Design and validation of citation network metrics

Mariani, Manuel Sebastian / Medo, Matúš / Lafond, François

Technological Forecasting and Social Change

2019

Temporal similarity metrics for latent network reconstruction: The role of time-lag decay

Liao, Hao, et al.

Information Sciences

2019

Does organizational formalization facilitate voice and helping organizational citizenship behaviors? It depends on (national) uncertainty norms

Fischer, Ronald, et al.

Journal of International Business Studies

2018

Influencers identification in complex networks through reaction-diffusion dynamics

Iannelli, Flavio / Mariani, Manuel / Sokolov, Igor M.

Physical Review

2018

Nestedness Maximization in Complex Networks through the Fitness-Complexity Algorithm

Lin, Jian-Hong / Tessone, Claudio / Mariani, Manuel

Entropy

2018

Quantifying knowledge exchange in R&D networks: a data-driven model

Vaccario, Giacomo, et al.

Journal of Evolutionary Economics

2018

Link Prediction in Bipartite Nested Networks

Medo, Matúš / Mariani, Manuel / Lü, Linyuan

Entropy

2018

Revealing in-block nestedness: Detection and benchmarking

Sol’e-Ribalta, Albert, et al.

Physical Review

2018

Randomizing growing networks with a time-respecting null model

Ren, Zhuo-Ming, et al.

Physical Review E

2018

The mental health continuum-short form: The structure and application for cross-cultural studies-A 38 nation study

Żemojtel-Piotrowska, Magdalena, et al.

Journal of Clinical Psychology

2018

Measurement Invariance of Personal Well-Being Index (PWI-8) Across 26 Countries

Żemojtel-Piotrowska, Magdalena, et al.

Journal of Happiness Studies

2017

Basic Values, Ideological Self-Placement, and Voting: A Cross-Cultural Study

Caprara, Gian Vittorio, et al.

Cross-Cultural Research

2017

Measurement of psychological entitlement in 28 countries

Żemojtel-Piotrowska, Magdalena A, et al.

European Journal of Psychological Assessment

2017

A model of dynamic rewiring and knowledge exchange in R&D networks

Tomasello, Mario / Tessone, Claudio J. / Schweitzer, Frank

Advances in Complex Systems

2016

Impact of social media on consumer-brand relationships

Mari, Alessandro, et al.

The UCLA Anderson Business and Information Technologies (BIT) Project

2016

The effect of R&D collaborations on firms’ technological positions

Tomasello, Mario V / Tessone, Claudio Juan / Schweitzer, Frank

10th International Forum on Knowledge Asset Dynamics

2015

The Big Five and beyond: Personality traits and their measurement

Cieciuch, Jan / Łaguna, Mariola

Roczniki Psychologiczne / Annals of Psychology

2014