THE PIIK - Marketing Group Zurich

Digitalization has a profound effect on societies, on individual and organisational behavior and, thus, on policy-makers. Understanding these effects, however, is difficult and challenging, because all drivers are mutually inter-dependent.

THE PIIK was created by the Marketing Group Zurich in 2016 as an initiative bringing together leading personalities in society, industry, research and education working in the fields of digital marketing, network science and data science with the objective to (a) bridge the gap between industry and science and (b) identify and solve challenging problems in the area of digitalization.

THE PIIK comprises several different setups:

THE PIIK Guest Lecture Series is a series during which guest speakers from well-known companies are invited to share their knowledge in a chosen topic of interest (e.g. data science or digital transformation) with the students. It currently takes place every spring semester (10 – 12 weekly talks).

THE PIIK Gipfelblick is a discussion series that brings industry leaders from Swiss companies to the University of Zurich to share the latest challenges of the company’s day-to-day business, effective management practices and personal experiences with the students. It currently takes place once a year.

THE PIIK Symposium brings together scientific experts from various research fields at the University to discuss their current research projects. It currently takes place once a year.

THE PIIK Workshop brings together cutting-edge scientists and industry leaders at a unique, invitation-only workshop to identify new challenges emerging from more socially interacting customers, dynamically changing environments, and consequently an increasing amount and availability of data and to provide solutions to advance productivity and economic growth. It takes place every 3 to 4 years.

All THE PIIK setups follow the idea that only together as managers, scientists, individuals or politicians we can change the world to a better. As such, all setups are result- and highly application-oriented.