Digital Transformation – Why and how firms must adapt the way they do business
2016 – Data Science & Marketing
Photo by Taras Shypka on Unsplash
The growing interest in data-driven decision making is due to two developments: (1) the increasing difficulty to maintain a competitive advantage and (2) the wealth of information collected in corporate databases. Data science teams lead those shift towards a data-driven corporate culture.
The Harvard Business Review goes as far as declaring the data scientist as the sexiest of the 21st century: “Data scientists are the key to realizing the opportunities presented by big data. They bring structure to it, find compelling patterns in it, and advise executives on the implications for products, processes, and decisions. They find the story buried in the data and communicate it. And they don’t just deliver reports: They get at the questions at the heart of problems and devise creative approaches to them.” (Davenport/Patil 2012)
However, it is still mysterious to many what data scientists actually do and what tools they use to analyze data, how they present the findings and finally, how they use those findings to add value to the business.
We demystify data science by giving the stage to practitioners with profound experience in applying quantitative skills on a daily basis. Guest speakers from well-known companies will discuss three key question:
- Which business problems do the firm solve with the help of the data science team?
- What’s the toolbox of the firm’s data science team?
- How does the data science team collaborate with other departments to redesign a business process?
Our guests for this series are:
- die Mobiliar
José Iria, Smart Analytics Service Center, and Stefan Mau, Mobiliar Lab for Analytics
- Boston Consulting Group
Jürgen Rogg, Partner, and Nicolas Casanovas, Project Leader
Timo Kunz, Data Scientist
Maximilian Groth, Business Development, and Fabian Böhnlein, Data Scientist
Dr. Daniel Rüegge, Head Client Analytics
Romeo Kienzler, Chief Data Scientist Watson IoT
Kai Hannwacker, Head of Customer Data Development
Dr. Michal Piorkowski and Dr. Iris Kornacker
- McKinsey & Company
Holger Hürtgen, Junior Partner
Markus Barmettler, Head of Data Analytics & Market Research
Talks are public. For an overview of all guest speakers, see the schedule here.
In case of any questions, please contact Margot Löwenberg.
Maximilian Groth, Business Development, and Fabian Böhnlein, Data Scientist, Teralytics
Dr. Michal Piorkowski and Dr. Iris Kornacker, Swisscom
Dr. Daniel Rüegge, Head Client Analytics, UBS
Markus Barmettler, Head of Data Analytics & Market Research, NZZ
Timo Kunz, Data Scientist, Net-a-Porter
José Iria, Smart Analytics Service Center, and Stefan Mau, Mobiliar Lab for Analytics, die Mobiliar
Holger Hürtgen, Junior Partner, McKinsey & Company
Romeo Kienzler, Chief Data Scientist Watson IoT, IBM
Kai Hannwacker, Head of Customer Data Development, SWISS
Jürgen Rogg, Partner, and Nicolas Casanovas, Project Leader, Boston Consulting Group