AI in Marketing

The University of Zurich, Chair of Marketing and Market Research, invites you to a new THE PIIK event under the topic “Artificial Intelligence in Marketing.”

On April 4th, 2019, Jim Sterne, Founder of the Marketing Analytics Summit, Digital Analytics Association and Author of “Artificial Intelligence for Marketing: Practical Applications” (Wiley, 2017), Anne Scherer, Assistant Professor for Quantitative Marketing at UZH, and Alex Mari, Research Associate at UZH, will moderate an Executive Roundtable with 25 senior managers from different industries.

This is an opportunity to discuss the state of AI in Marketing and explore its challenges and opportunities in a peer group.

        Event detail:

        April 4th, from 2:00 pm to 4:00 pm

        UZH, Andreastrasse, 15 Oerlikon, Zurich

        Room AND-3-46 EV (3rd floor) 

        (This event is by invitation only) 

Following the workshop, the public talk “Data Science Meets Marketing” will see our guest Jim Sterne and Anne Scherer presenting practical applications of AI for marketing and the latest research on the topic.

        Event detail:

        April 4th, from 4:30 pm to 6:00 pm

        UZH, Andreastrasse, 15 Oerlikon, Zurich

        Room AND-4-06 (4th floor) 

Due to limited seats, the registration to this event is mandatory (http://bit.do/uzh).

This event is in collaboration with Epiphany, Swiss Cognitive and Digital Analytics Association.

For more information, please write to Alex Mari, alex.mari@business.uzh.ch