2016 – Data Science & Marketing

Digital Transformation – Why and how firms must adapt the way they do business

Photo by Taras Shypka on Unsplash

The growing interest in data-driven decision making is due to two developments: (1) the increasing difficulty to maintain a competitive advantage and (2) the wealth of information collected in corporate databases. Data science teams lead those shift towards a data-driven corporate culture.
The Harvard Business Review goes as far as declaring the data scientist as the sexiest of the 21st century: “Data scientists are the key to realizing the opportunities presented by big data. They bring structure to it, find compelling patterns in it, and advise executives on the implications for products, processes, and decisions. They find the story buried in the data and communicate it. And they don’t just deliver reports: They get at the questions at the heart of problems and devise creative approaches to them.” (Davenport/Patil 2012)
However, it is still mysterious to many what data scientists actually do and what tools they use to analyze data, how they present the findings and finally, how they use those findings to add value to the business.

We demystify data science by giving the stage to practitioners with profound experience in applying quantitative skills on a daily basis. Guest speakers from well-known companies will discuss three key question:

  • Which business problems do the firm solve with the help of the data science team?
  • What’s the toolbox of the firm’s data science team?
  • How does the data science team collaborate with other departments to redesign a business process?

Our guests for this series are:

  • die Mobiliar
    José Iria, Smart Analytics Service Center, and Stefan Mau, Mobiliar Lab for Analytics
  • Boston Consulting Group
    Jürgen Rogg, Partner, and Nicolas Casanovas, Project Leader
  • Net-a-Porter
    Timo Kunz, Data Scientist
  • Teralytics
    Maximilian Groth, Business Development, and Fabian Böhnlein, Data Scientist
  • UBS
    Dr. Daniel Rüegge, Head Client Analytics
  • IBM
    Romeo Kienzler, Chief Data Scientist Watson IoT
  • SWISS
    Kai Hannwacker, Head of Customer Data Development
  • Swisscom
    Dr. Michal Piorkowski and Dr. Iris Kornacker
  • McKinsey & Company
    Holger Hürtgen, Junior Partner
  • NZZ
    Markus Barmettler, Head of Data Analytics & Market Research

Talks are public. For an overview of all guest speakers, see the schedule here.

In case of any questions, please contact Margot Löwenberg.

Maximilian Groth, Business Development, and Fabian Böhnlein, Data Scientist, Teralytics

Dr. Michal Piorkowski and Dr. Iris Kornacker, Swisscom

Dr. Daniel Rüegge, Head Client Analytics, UBS

Markus Barmettler, Head of Data Analytics & Market Research, NZZ

Timo Kunz, Data Scientist, Net-a-Porter

José Iria, Smart Analytics Service Center, and Stefan Mau, Mobiliar Lab for Analytics, die Mobiliar

Holger Hürtgen, Junior Partner, McKinsey & Company

Romeo Kienzler, Chief Data Scientist Watson IoT, IBM

Kai Hannwacker, Head of Customer Data Development, SWISS

Jürgen Rogg, Partner, and Nicolas Casanovas, Project Leader, Boston Consulting Group