The Marketing Group Zurich actively contributed to the 2023 Swiss Academy of Marketing Science conference held at KKL Luzern.

University of Zurich PhD Candidates Giulia Crestini, Sybilla Merian and Malin Pimper have presented their latest research papers.

Congratulations to this year’s award winners Sybilla Merian, who received the award for the best doctoral presentation (together with David Finken, University of Lucerne), and Malin Pimper, who received the Impact Award for her research presentations (together with Matthias Eggenschwiler, University of St.Gallen).

The Swiss Academy of Marketing Science (SAMS) was founded by marketing scientists from Swiss universities. It aims to promote Swiss marketing research, expand the exchange between science and marketing practice, and thus strengthen the Swiss economy.