Short project descriptions

AI Empathy Research Initiative

The AI Empathy Research Initiative brings together fellow senior researchers from Swiss universities to advance the field of empathic AI within the…

Data Donations for a Social Good – Pandemic Crisis Management @UZH

The pandemic has shown that researchers and society heavily rely on the willingness of citizens to share personal information. Although…

The effect of AI on valence dependent belief updating

In today’s fast-changing environments, effective learning of current information has important economic consequences and is essential for good decision making. Despite…

Sustainable Retailing and Marketing

Invitation to researchers to submit studies that deal with marketing strategies and tactics of firms that encourage sustainable consumer behaviour.…

The effect of marketing efforts on salesperson performance

With firms’ recent movement towards a data-driven culture, vast information on customer relationship and transaction history becomes available. This allows…

How Matchmakers Shape Emerging Platform Markets to Pursue their Brand Strategies: An Analysis of Airbnb

Matchmakers are firms which match external providers and consumers of services. Although matchmakers have many advantages over traditional firms, they…