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Celebrity Co-Branding for Private Labels: Effects on Store Image and the Multi-Tier Private Label Portfolio

Private Labels (PL) are a modern success story. Their share of wallet peaks about 40 percent in Switzerland, UK and…

REndo: An R package to address endogeneity without external instrumental variables

Endogeneity is a key challenge when aiming to uncover causal relationships in empirical research. Reasons are manifold, i.e. omitted variables,…

Influencer Marketing

Influencer marketing is a relatively new phenomenon in social media. Companies are still hesitant to adopt influencer marketing as a…

Discoverers and influencers in large-scale markets

The identification of influencers in socio-economic systems and their application to marketing has attracted enormous attention from scholars and companies.…

Man vs. Machine

While firms have been digitizing their business processes and replacing human labor with machines for decades, recent developments in computing…

Improving customer retention management at an insurance firm

Insurance firms are moving more and more away from a product- to a customer-focus. An important pillar for implementing a…

The value of online communities

Firms increasingly provide their customers with online communities to foster social interactions amongst them. Our industry partner operates an online…

Mobile Push Notifications: Time and Location-based distances

Mobile push notifications represent a new marketing and service channel for firms’ touch points with their customers. Through mobile push…

Paying with Data, What Does Your Cultural Background Say?

A number of seemingly free services, such as Facebook and Google, are in fact monetizing on the users’ personal data.…