Short project descriptions

In today’s fast-changing environments, effective learning of current information has important economic consequences and is essential for good decision making. Despite…

Sustainable Retailing and Marketing

Invitation to researchers to submit studies that deal with marketing strategies and tactics of firms that encourage sustainable consumer behaviour.…

The effect of marketing efforts on salesperson performance

With firms’ recent movement towards a data-driven culture, vast information on customer relationship and transaction history becomes available. This allows…

How Matchmakers Shape Emerging Platform Markets to Pursue their Brand Strategies: An Analysis of Airbnb

Matchmakers are firms which match external providers and consumers of services. Although matchmakers have many advantages over traditional firms, they…

Improving CLV predictions

Valuing customer is essential to any firm and enables marketers to identify key customers. In non-contractual settings, such as retailing,…

Values in friendship networks

Values - the motivational goals defining what is important to us - are not only guiding our everyday decisions and…

Zooming in on the international takeoff of new products

It is essential for firms to predict the success of new products early. Product managers want to know whether and…

Celebrity co-branding for private labels: Effects on store image and the multi-tier private label portfolio

Private Labels (PL) are a modern success story. Their share of wallet peaks about 40 percent in Switzerland, UK and…

Most Popular Topics

Data Donations for a Social Good – Pandemic Crisis Management @UZH

The effect of AI on valence dependent belief updating