Improving CLV predictions Valuing customer is essential to any firm and enables marketers to identify key customers. In non-contractual settings, such as retailing,… Read more
Values in friendship networks Values - the motivational goals defining what is important to us - are not only guiding our everyday decisions and… Read more
Zooming in on the international takeoff of new products It is essential for firms to predict the success of new products early. Product managers want to know whether and… Read more
Celebrity co-branding for private labels: Effects on store image and the multi-tier private label portfolio Private Labels (PL) are a modern success story. Their share of wallet peaks about 40 percent in Switzerland, UK and… Read more
REndo: An R package to address endogeneity without external instrumental variables Endogeneity is a key challenge when aiming to uncover causal relationships in empirical research. Reasons are manifold, i.e. omitted variables,… Read more
Influencer Marketing Influencer marketing is a relatively new phenomenon in social media. Companies are still hesitant to adopt influencer marketing as a… Read more
Discoverers and influencers in large-scale markets The identification of influencers in socio-economic systems and their application to marketing has attracted enormous attention from scholars and companies.… Read more
Man vs. Machine While firms have been digitizing their business processes and replacing human labor with machines for decades, recent developments in computing… Read more
Improving customer retention management at an insurance firm Insurance firms are moving more and more away from a product- to a customer-focus. An important pillar for implementing a… Read more
