Sustainable Retailing and Marketing

News & Events
- News
- Events
Projects
- Overview
- Articles
Publications
Education
THE PIIK
People
Imprint

Invitation to researchers to submit studies that deal with marketing strategies and tactics of firms that encourage sustainable consumer behaviour.

Deadline for manuscript submissions: 31 October 2021

More information about the project by Prof. D. Martin Natter and Prof. Dr. Marc A. Rosen.

More information about sustainability.

Previous Project:

The effect of marketing efforts on salesperson performance

With firms’ recent movement towards a data-driven culture, vast information on customer relationship and transaction history becomes available. This allows to broaden the understanding of salesperson performance by analyzing their…

The effect of AI on valence dependent belief updating

In today’s fast-changing environments, effective learning of current information has important economic consequences and is essential for good decision making. Despite the importance of quick and effective learning, research suggests that…

Previous Project:

The effect of marketing efforts on salesperson performance

Next Project:

The effect of AI on valence dependent belief updating

Our Partners

Sustainable Retailing and Marketing

Previous Project:

The effect of marketing efforts on salesperson performance

Next Project:

The effect of AI on valence dependent belief updating

Marketing Group Newsletter

Our Partners