Research Associate at the ETH Zurich

Tobias is a PhD-student at the Chair of Technology Marketing, ETH Zurich.

His research is on the topic self-service and trust, where the self-service medium is a conversational agent. Firstly, he is trying to shed light on how trust can be built in an interaction with such conversational agents using experiments. Secondly, he is personalising the agent using machine learning and statistical modelling in order to investigate whether (and when) personalisation of conversational agents increases trust.