Sunnie J. Groeneveld is the Managing Director of DigitalZurich2025, a cross industry association, created from the shared vision of the founding members to make The Greater Zurich Area a leading digital innovation hub of Europe.

Sunnie is also the founder of Inspire 925, a consulting firm specialized in employee engagement, as well as a member of the Future Work Forum and the Global Shapers Community established by the World Economic Forum (WEF).

Prior to founding her company, Sunnie worked across a variety of industries, ranging from Finance and Environmental Consulting to Advertising, Non-Profit Management and at a Y-Combinator incubated web start-up in Silicon Valley. She holds an Economics degree from Yale University and is the author of the book ”Inspired at Work” (October 2014, Versus).