I am a researcher in the broad areas of data science and quantitative marketing, where I study markets for the streaming of digital entertainment and the effects of target marketing.

The focus of my research is on using statistical models and data to understand, forecast, and influence behavior on audio (e.g., music and podcasts) and video (e.g., movies and TV shows) streaming platforms.

Creators, managers and distributors (e.g., artists, content owners and streaming platforms) can use my research to maximize user engagement and increase their success.