Research Associate at the ETH Zurich
Sandro is a PhD-student at the Chair of Technology Marketing, ETH Zurich.
His research centers on linguistic elements that contribute to a successful, well-received communication between companies and their customers. For doing so, he relies on quantitative text-analysis as well as prior insights from service research and social psychology to conduct lab experiments and field studies in collaboration with the UZH Chair for Marketing and Marketing Research. In a subsequent step, he will look into how these findings can help enhancing an individual customer’s experience with technology-enabled conversational interfaces.