Professor of Marketing at the University of Zurich

With a background in MIS, Martin Natter started his academic career in 1990 as a research assistant at the Institute for Advanced Studies in Vienna. In 1993 he became research assistant at the Vienna University of Economics and Business Administration (VUEBA). He received a doctorate in business administration from VUEBA in 1994. In 1999 Martin received tenure and was Associate Professor at VUEBA until 2005. From 2005 and 2016 he was the Hans Strothoff Chair of Retail Marketing at Goethe University Frankfurt.

Martin’s interest in research lies in the area of pricing, retailing, digitalization and positioning. His research has been published in leading academic journals such as Management Science, Marketing Science, International Journal of Research in Marketing (IJRM) or Journal of Marketing. Martin Natter is co-editor of Schmalenbachs zfbf and sbr. Martin is in the review board of IJRM. He has participated in numerous research projects including an SFB and a WWTF Project.

Martin Natter has received numerous awards such as the Senator Wilfling Research Award (1999), the VUEBA best paper award of the city of Vienna (2000) and the VHB best-paper award (2009). His research was nominated three times for the ISMS/MSI G. Lilien Practice Prize Final (2005, 2006, 2014) which he won in 2014. Several of his doctoral students received best dissertation prizes or were nominated for best dissertation prizes (Ju-Young Kim, Salome Nies, Jochen Reiner, Ana-Marija Ozimec, Andreas Mild).