Research Associate at the University of Zurich
Olivier joined the Chair of Marketing in September 2017. Previously, he worked as Research and Teaching Associate at the University of Vienna, Austria for four years. He received a Dipl.-Kfm. degree at the Otto von Guericke University Magdeburg, Germany. Currently, he is finishing the PhD program at the University of Vienna.
Olivier’s research focuses on recent trends of Premium Private Labels and Celebrity Co-Branding. He also assists Professor Natter in his lectures and seminars. Furthermore, he teaches Digital Marketing at the University of Vienna, Austria and HTW Chur, Switzerland.