Research Associate at the ETH Zurich
Marcia’s research interests relate to innovative self-service technologies for healthcare that empower patients such as therapeutic chatbots, mobile health interventions, self-tracking devices (wearables) and remote monitoring tools & co. In her dissertation project, she is exploring the impact of chatbots (conversational agents) on the healthcare consumer experience and how they should best be designed to avoid possible drawbacks.
She holds a Master’s degree in industrial engineering and management from the Karlsruhe Institute of Technology (KIT) in Germany and spent academic semesters abroad at the Université de Lausanne (UNIL & EPFL) in Lausanne, Switzerland, and the Universidad Técnica Federico Santa María (USM) in Valparaíso, Chile. Her studies primarily focused on medical engineering as well as healthcare and marketing management.
During her studies, Marcia gained research experiences as a research assistant at KIT’s Karlsruhe Service Research Institute (KSRI) and at the Institute for Systems and Innovations Research (ISI) at the Fraunhofer Institute in Karlsruhe. Furthermore, as a freelancing ghostwriter and copyeditor she worked with various IT service companies and startups and gained hands-on experience in on- and offline marketing of IT services.