Research Associate at the ETH Zurich
Jana’s research focuses on the disruptive evolution of targeted social media marketing compared to traditional marketing techniques. In particular, she aims to explore how and why social media marketing should be used on different social networks and how it should replace or complement traditional methods. Moreover, she investigates how social media marketing strategies should be improved for different electronic devices to avoid potential negative outcome. She is also interested in the automatic analysis of customer sentiments and satisfaction. For her research, she is conducting a variety of field experiments and uses advanced methods from big data analytics.