Research Associate at the University of Zurich

Debora is a research associate (PhD candidate) at the chair of Marketing and Marketing Research. She holds a Bachelor of Science in Statistics and a Master of Arts in Business & Management Engineering at the University of Genova, Italy.
Upon finishing her Master Thesis on the Evaluation and Optimization of the Ligurian Railway Network Timetable she developed her interest in Product and Market dynamics working as Data Scientist for Swiss Re Corporate Solutions in the Marine Insurance.
Debora is interested in what drives consumers on a behavioral and technical level and how to control and to facilitate the spread of ethical and sustainable products and behaviors.
Moreover, she is fascinating by the combination of methods and insights from different disciplines as network sciences, economics, behavioral economics, consumer psychology and sociology.