Daniel (Danny) Shapira is a Senior Lecturer at the Department of Business Administration at the Guilford Glazer Faculty of Business and Management in Ben Gurion University, Israel.

Primary Research Focus

Complex systems in Marketing.


Daniel Shapira has a proven record in complex systems in Marketing. He has shown that an individual-level approach to diffusion and growth models (i.e., looking at the individual consumer instead of the whole market and considering daily instead of annual sales data) can result in better short-term predictions at early stages of the penetration process.

Exemplary paper:

Goldenberg, J.; Lowengart, O.; Shapira, D.: Zooming In: Self-Emergence of Movements in New Product Growth, Marketing Science, 28(2), March – April 2009, 274-292.

The papers are available here.


Shapira received his B.Sc. in Physics and Mathematics, his M.Sc. in Physics and his Ph.D. in Physics from the Hebrew University of Jerusalem.


Shapira has published his research in journals such as Marketing Science, Physical Review A, and Applied Economic Letters, among others.


Shapira was awarded the Young Scientist Fellowship granted by the Yeshaya Horowitz Association through the Center for Complexity Science.