Andreas Nicklas is responsible for business development and social commerce at Lithium EMEA – the market leader in social media business solutions. He executed numerous social media, digital-commerce, online-marketing and gamification projects in addition to working on the management board of a social network. As an adjunct professor he offers lectures on social media and conducts in cooperation with the University of Zurich a research project on communities. In 2015 Andreas designed, implemented, and launched a global Wine Community as a private venture.