Research Associate at the University of Zurich

Alex Mari is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich. He is a former Global Director of Digital Marketing and e-Commerce at Sonova Group, Brand Manager at Procter & Gamble, AKQA, Telecom Italia, and others. Alex founded and managed two technology-driven startups: Fennex, an augmented hearing app, and BrandMate, a social platform for brand influencers. He teaches digital marketing, digital strategy, and digital transformation in business schools. Alex holds a Master of Science in Marketing from the University of Lugano. He is currently studying the impact of artificial intelligence on consumer and managerial decision-making. Alex equally loves the academic, entrepreneurial and managerial worlds.