Post-Doctoral Researcher at the University of Zurich

Alex Mari is a Postdoctoral researcher at the Chair of Marketing for Social Impact at the University of Zurich. He is a former Global Director of Digital Marketing and e-Commerce at Sonova Group, Brand Manager at Procter & Gamble, AKQA, Telecom Italia, and others. Alex founded and managed two technology-driven startups: Fennex, an augmented hearing app, and BrandMate, a social platform for brand influencers. He teaches digital marketing, digital strategy, and digital transformation in business schools. Alex earned a PhD in Business Administration from the University of Zurich and a Master of Science in Marketing from the University of Lugano. He studies the impact of artificial intelligence on consumer and managerial decision-making. Alex equally loves the academic, entrepreneurial and managerial worlds.