Our interaction with machines instead of humans has increased vastly. While social norms and fears of social judgments govern our social interactions, machines can remove the social from the equation. The result: Machines give our constant need for self-presentation and our fear of being judged poorly a time-out and they can teach us a lot about our interactions with humans. Have a look at Anne Scherers TED Talk here and get inspired! go.ted.com/annescherer