For the annual team event of the Marketing Group Zurich, we spent three very productive and exciting days at the Berghotel Trübsee in Engelberg end of January. During intense workshops, presentations and bar camps, current research projects were discussed and developed further. Time was also given to social activities, like skiing, snow shoe hiking or taking a gondola ride up to mount Titlis to enjoy an incredible view.
Keynote by Olivier Reimann
On Thursday 1st February Olivier Reimann, PhD at the Chair of Marketing from Prof. Martin Natter, will hold a keynote…