Sybilla Merian successfully earned a PhD in Business Administration (Marketing track) at the Chair for Marketing. Sybilla defended her PhD thesis on the topic of “Marketing for Sustainable Development – Essays on How Marketing Tools Can Be Leveraged for Sustainable Behavior Change” in front of the examining committee: Prof. Dr. Martin Natter (supervisor) and Prof. Dr. Andrea Giuffredi-Kähr (co-examiner).

Earlier this year, her research exploring the effectiveness of interventions in promoting sustainable behaviors was presented at the Theory and Practice in Marketing Conference at the Texas McCombs School of Business and the European Marketing Academy (EMAC).

Sybilla Merian

Sybilla Merian

Sybilla’s dissertation comprises three distinct contributions focusing on facilitating behavioral change related to different sustainability aspects:

(1) Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters – Sybilla Merian, Sabrina Stöckli, Klaus Ludwig Fuchs, and Martin Natter.
A version of this article is published in Sustainability.

(2) Self-Selection’s Neglected Role in Usage-Based Automotive Insurance Feedback Systems: Causal Inference-Based Evidence for the Need for Individual Targeting – Sybilla Merian, Patrick Bachmann, Erika Meins, and Martin Natter. Under review

(3) A Field Experiment to Assess Barriers to Accurate Household Food Waste Measurement – Sybilla Merian, Kevin O’Sullivan, Sabrina Stöckli, Claudio Beretta, Verena Tiefenbeck, Nadina Müller, Elgar Fleisch, and Martin Natter.
A version of this article is published in Resources, Conservation and Recycling.

Congratulations from the entire group to Dr. Merian for her excellent contribution to research!