We congratulate our team members Dr. Bachmann Patrick, Prof. Dr. Markus Meierer and Jeffrey Näf for winning the prestigious “Rigor and Relevance Research Award” from the Swiss Academy of Marketing Science (SAMS) association.

This award recognizes academic research that is highly regarded in the scientific community and contributes to solving current and relevant problems in marketing practice.

Our colleagues were recognized by the notable jury of marketing professionals for their recent manuscript “The role of time-varying contextual factors in latent attrition models for customer base analysis” published in the reputable academic journal “Marketing Science” (A+ rating).

The awarding ceremony took place on June 13, 2022, at “The Dolder Grand Hotel” in Zurich during the Schweizer Markenkongress.

In 2021, Prof. Dr. Emanuel de Bellis (University of St. Gallen) and Prof. Dr. Daniel Halbheer (HEC Paris) were awarded for their rigorous and relevant research.

– Read the paper (open access)
– Visit the Swiss Academy of Marketing Science