Conference presentations: 2017 INFORMS Marketing Science Conference, Los Angeles - Marketing Group Zurich

At the 2017 INFORMS conference in Los Angeles, the following papers have been presented:

Loewenberg, M., Meierer, M., Algesheimer, R. (2017, June), “Zooming in on the International Takeoff of New Products”.
Bachmann, P., Meierer, M., Algesheimer, R. (2017 June), “Instant Customer Base Analysis: Re-assessing the Performance of Managerial Heuristics”

Further Details: 2017 INFORMS Marketing Science Conference

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