The team of the Technology Marketing Group attended the annual Frontiers in Service Conference in New York City, NY. Hereby, three current research projects were presented:

Cui, Zhiying, von Wangenheim, Florian, de Jong, Martijn and Kolesnyk, Daryna  (2017): “Paying with Data, What Does Your Cultural Background Say?” Accepted at Frontiers in Service Conference New York City, USA. 22.-25.06.2017.

Moser, Sabine, Schumann, Jan and v. Wangenheim, Florian (2017): “Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues.” Accepted at Frontiers in Service Conference New York City, USA. 22.-25.06.2017.

Lachner, Michael and v. Wangenheim, Florian (2017): “Mobile Push Notifications: Time and Location-based distances.” Accepted at Frontiers in Service Conference New York City, USA. 22.-25.06.2017.

For more information on the conference, please visit the conference website.