Sybilla Merian from the UZH Marketing Chair presented her research at the recently hold EMAC Conference.

Title: “Show Me Your Basket, I Show You What Drives Your Food Waste” Identifying Drivers of Shoppers’ Food Waste and Ways to Reduce It”

In Western countries, households are the largest contributors to food waste, a global phenomenon that significantly impacts our environment.
We use retailers’ loyalty card data, household characteristics, and reported food waste behavior to identify processes leading to food waste.
This is a crucial step towards identifying effective interventions and thus also in mitigating the problem.