Dr. Manuel Mariani presented his work with Dr. Radu Tanase and Prof. Dr. René Algesheimer at the 45th INFORMS Society for Marketing Science (ISMS) Marketing Science Conference held at the University of Miami, Hebert Business School on June 8-10, 2023.

This annual event brings together prominent marketing scholars, practitioners, and policymakers who share a passion for in-depth scientific research on marketing problems.

The special session on influencer marketing featured Dr. Mariani’s presentation titled “When and how individual behavioral models benefit seeding policies.”