Due to Corona the debate about digitization and with it the usage of our data has accelerated. But why are we entrusting our data to tech companies like Facebook and paradoxically rejecting tracing apps that aim to contain the Corona pandemic? What conditions are needed so that we can use data as an advantage for our own benefits as citizens and society?

As part of SAP Now Switzerland Digital Weeks 2021 NZZ has invited Anne Scherer, Assistant Professor for Quantitative Marketing at University of Zurich,  as a guest speaker at this online debate.

Wem gehören unsere Daten?“,  Tuesday 13 April 18:30 – 20:00