“Alexa or Alexis? Research findings on the marketing of the future” is the title of the speech by Prof. Dr. Anne Scherer, Assistant Professor of Quantitative Marketing at the University of Zurich delivered during the 72nd International Retail Summit.

Throughout her talk Prof. Scherer addressed two main questions:

  • Are conversational interfaces and Megabots revolutionizing consumer behavior?
  • How are new technologies changing the customer approach and relationship?

The summit took place at the GDI Gottlieb Duttweiler Institute in Rüschlikon (Zurich Canton) on 8 – 9 September 2022. The event, under the title “Flow Commerce: How Shifting Boundaries Reshape Retail“, gathered over 20 international guest speakers to discuss the dissolving lines dividing physical and virtual worlds and new trends affecting retailers and society at large such as metaverse or voice assistants.

Anne Scherer Retail Summit Speech