A group of individuals from the Marketing Group Zurich took part in the EMAC Annual Conference 2023, held at the University of Southern Denmark in Odense from May 23rd to 26th. A delegation from the University of Zurich attended the prestigious marketing conference in Europe, which drew almost 1,000 marketing scholars.

The 2023 EMAC Conference centers on the vital role of marketing in promoting sustainable development in the face of significant challenges. The conference aims to encourage collaboration across various research fields while also emphasizing individual professional growth within each field. The theme emphasizes the importance of bridging the gap between B2C and B2B marketing for a more comprehensive and efficient approach to sustainable development.

Several Marketing Group Zurich members have actively contributed to presentations and discussions.

  • A Field Experiment on Biases in Food Waste Measurement Method
    Sybilla Merian, University of Zurich; Kevin O’Sullivan, ETH Zurich; Sabrina Stöckli, University of Zurich; Claudio Beretta, University of Applied Sciences Zurich; Verena Tiefenbeck, Friedrich Alexander University; Nadina Müller, University of Applied Sciences Zurich; Elgar Fleisch, University of St.Gallen; Martin Natter, University of Zurich
  • Does price transparency benefit or harm online retailers? A retailer and customer perspective 
    Giulia Crestini, University of Zurich; Andrea Giuffredi-Kähr, University of Zurich; Radu Tanase, University of Zurich; Martin Natter, University of Zurich; Tobias Quelle, Digitec Galaxus AG Head of Product & User Experience
  • When and how individual behavioural models benefit seeding policies 
    Radu Tanase, University of Zurich; René Algesheimer, University of Zurich; Manuel Sebastian Mariani, University of Zurich
  • Do Consumers Invest in Non-Fungible Tokens (NFTs) for Self-Enhancement or Do Wise Consumers Shop for NFTs, Too? 
    Nils Hossli, University of Zurich; Martin Natter, University of Zurich

We would like to express our appreciation to all the URPP professors (Prof. Dr. René Algesheimer, Prof. Dr. Martin Natter, and Prof. Dr. Andrea Giuffredi-Kähr) for their invaluable guidance and support.

– The team