Dr. Manuel S. Mariani, Dr. Radu Tanase, Mingmin Feng, Luca Lazzaro, Fei Wang and Maria Poiaganova from the URPP Social Networks at UZH took part in the 44th Sunbelt conference in Edinburgh. The conference under the “Networks and Resilience“ theme took place at Heriot-Watt University between June 24th and 30th, 2024.

The Marketing Group Zurich members have actively contributed to presentations and discussions to the international network for social network analysis.

URPP Social Networks UZH Sunbelt conference 2024

Fei Wang: Beyond Network Centrality: a Lifecycle-based Seeding Strategy in Diffusion.

Mingmin Feng: Seeding early adopters only works in homophilous networks: evidence from an ABM calibrated with choice experiments.

Luca Lazzaro: Diffusion processes as the observation units: A framework for experimental investigation.

Radu Tanase: Seeding interventions to increase participation in voluntary environmental programs. Evidence from a randomized controlled trial.

Manuel S. Mariani: Unlocking the micro-macro link: Integrating behavioral experimental findings into dynamical models to inform social change interventions.

URPP Social Networks - Marketing Chair Sunbelt 2024
Sunbelt Conference 2024

We would like to thank all the MGZ professors for their invaluable guidance and support.

– The team