Prof. Dr. Andrea Giuffredi-Kähr, Sybilla Merian and Dr. David Finken from the Marketing Group Zurich took part in the EMAC Annual Conference 2024, held at the Acasa Academia de Studii Economice Bucuresti in Bucharest from May 28th to 31st. The delegation from the University of Zurich and ETH Zurich participated in the prestigious marketing conference in Europe, which attracted nearly 1,000 marketing scholars.

Several Marketing Group Zurich members have actively contributed to presentations and discussions.

  • The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy – Lucia Malär, University of Bern; Andrea Giuffredi-Kähr, University of Zurich; Mansur Khamitov, Indiana University
  • Understanding the opposing role of consumers’ brand relationship in the context of negative events: a meta analytical approach – Andrea Giuffredi-Kähr, University of Zurich; Bettina Nyffenegger, University of Bern; Mansur Khamitov, Indiana University; Wayne Hoyer, University of Texas at Austin; Harley Krohmer, University of Bern
  • Consumer’s Perceptions of Foods’ Biodiversity Footprints – Sybilla Merian, University of Zurich; Sabrina Stöckli, University of Zurich; Geraldine Holenweger, University of Berne; Martin Natter, University of Zurich
  • The Age of Artificial Friends: How Do AI-Based Social Companions Affect Human-Human Interactions? – David Finken (ETH Zurich); Meike Zehnle (Presenter, University of St. Gallen); Martin Mende (Florida State University); David Finken (ETH Zurich)
  • Artificial Aesthetics: Exploring Consumer Perceptions of AI-Created Art – Tim Döring (Presenter, Maastricht University); David Finken (ETH Zurich); Rebecca Chae (Santa Clara University); Emir Efendić (Maastricht University)

EMAC Enginius Doctoral Dissertation Award
Transcending Reality: A Multimethod Analysis of Consumer Preferences for Augmented Reality

First prize: David Finken, ETH Zurich

We would like to express our appreciation to all the MGZ professors for their invaluable guidance and support.

– The team