On February 9, Rob Britton will give a presentation on New Product Marketing.

Rob Britton has spent his entire working life, 50 years, in the airline and travel industries. Rob earned a Ph.D. in geography from the University of Minnesota, and a postdoctoral certificate from the Wharton School of the University of Pennsylvania. He spent 22 years with American Airlines in a variety of leadership roles all across the company.
Originally a geography professor, Rob Britton is now an adjunct professor at Georgetown University, and an annual guest lecturer at more than 25 business schools worldwide, including Yale, Imperial College London, and of course UZH. He has published more than 125 articles in prominent newspapers and magazines, travel-industry publications, and refereed academic journals.