Prof. Dr. Katherine White from UBC Sauder School of Business will be giving a three-day PhD Seminar SHIFTing Consumer Behaviour to be More Sustainable  Business which takes place in Fall Semester 2021.

In this Seminar, we will have an overview and discussion of recent research focusing on how we can encourage consumers to be more sustainable in the choices and behaviours. We will focus on a model of how to change consumer behaviours to be more sustainable, the SHIFT Framework. In addition, we will work towards generating our own hypotheses in this space and propose novel directions for research in this area.