Prof. Dr. Wayne Hoyer (University of Texas at Austin) one of the world’s leading researchers in the field of consumer behavior will be visiting us in March this year. Prof. Hoyer will also be teaching during the PhD Seminar on Consumer Behavior (16-18 March 2020).

About the PD Seminar:
The key focus will be to examine how consumers process marketing stimuli and make decisions in the today’s world. This includes topics such as involvement and unconscious processing, attitudes and persuasion, decision making models and affect and emotions.
More details about the Seminar can be found on VVZ.