Jasmine Kerr and Raphael Weibel, both researchers at the Chair of Technology Marketing from Prof. Florian von Wangenheim at ETH are the first speakers of the PhD Seminar in Quantitative Marketing Research  this fall semester. Together they will present their results of the experiment around Heart rate variability biofeedback and its use for stress management.

Looking forward to their talk on Tuesday!

Heart rate variability biofeedback (HRV-BF) can be used for stress management as it regulates
the activity of the autonomic nervous system. This is achieved by increasing HRV through slow and deep
breathing. Virtual reality and head-mounted displays (HMD) for HRV-BF have gained attention, since they
are believed to be associated with higher immersion, motivation and attentional focus than screen
solutions. This study aims to test the feasibility of a self-developed system and to compare the effects of
HRV-BF and paced breathing only (PB) in combination with HMDs and screens.