This seminar will address the emerging topic of Consumer Wisdom. We will begin by exploring the rapid growth of research on wisdom in psychology over the last decade, with a focus on understanding different ways to assess wisdom, and the various dimensions of wisdom.  Next, we’ll focus specifically on Consumer Wisdom, with a parallel focus on its structure and content as well as the methods used to develop wisdom theory and measures.  Finally, we will consider emerging research on wisdom within Consumer Behavior (e.g., Social Media Wisdom), during which participants will also explore their own potential wisdom-oriented research proposals.