On May 2, Prof. Ioannis Evangelidis will give a presentation in the PhD Seminar in Quantitative Marketing Research.

Presentation title: “A Critique of 7-Point Ratings and Willingness-to-Pay: Alternative Elicitation Procedures that Can Better Capture People’s Preferences”.

Ioannis Evangelidis is an Associate Professor of Marketing at ESADE Business School and a visiting scholar at the Stanford Graduate School of Business. Prior to joining ESADE, Ioannis was an Assistant Professor of Marketing at Bocconi University (2015-2019). He received his Ph.D. degree in Management and his Master’s degree in Business Administration with a specialization in Marketing (both with distinction) from Rotterdam School of Management, Erasmus University Rotterdam. He received his Bachelor’s degree in Marketing and Communication from Athens University of Economics and Business.

Ioannis studies consumers’ decision-making, and his research primarily focuses on understanding how people’s use of attribute information and choice behavior can be influenced by changes in the decision context. Additionally, Ioannis investigates how researchers, both academics and practitioners, can better measure people’s preference, as well as how they can better analyze their data. His work has been published in leading Marketing, Management, and Psychology journals, such as the Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Experimental Psychology: General. His findings were featured in popular media outlets, including the New York Times, Boston Globe, and the Huffington Post.