In the course of our guest lecture series “Demystifying the role of data science for marketing: What do you actually do in the sexiest Job of the 21st century?”, we are glad to welcome Katharina Mellert, Head Data Lab Fahrweg, and Dr. Nima Riahi, Senior Data Scientist, from SBB as guest lecturers.

An overview of all guest talks during this guest lecture series is available here.