Florian Heinemann from Project A was guest in the lecture “Introduction to Marketing”. The topic was “Current Developments and Challenges in Digital Marketing”.
12:00 - 13:00
Business Economics Research Seminar: Franziska Völckner
We are happy to announce that Franziska Völckner, Professor of Marketing at the University of Cologne, will visit the Chair of Marketing of the UZH in December. She will give…