In the course of our guest lecture series “Demystifying the role of data science for marketing: What do you actually do in the sexiest Job of the 21st century?”, we are glad to welcome Dr. Holger Hürtgen, Partner, and Dr. Sebastian Kerkhoff, Advanced Analytics Expert and Project Manager, from McKinsey & Company as guest lecturers.

An overview of all guest talks during this guest lecture series is available here.