Sonia Torre, Global Director Brand and Communication Strategy at Phonak will speak about brand identity within the bachelor course on Personal Branding and Digital Marketing organized by the Chair for Marketing and Market Research at the University of Zurich.


Sonia Torre is Global Director Brand & Communication Strategy for the brand Phonak (Sonova AG) with more than 15 years of experience in marketing, branding, and communication in international environments on both agency and industry side.

During her career, Sonia has been focusing on both branding and communication.

She has developed and implemented global communication strategies and campaigns as well as defined brand positionings, and brand identities and worked on bigger brand differentiation projects.

She is very a passionate, creative, and solution‐oriented marketer with strong analytical and conceptual thinking and the ability to handle and resolve complex problems.