Kathrin Joa, Director Brand Strategy, Brandpulse will speak about branding strategy within the bachelor course on Personal Branding and Digital Marketing organized by the Chair for Marketing and Market Research at the University of Zurich.



Kathrin has acquired 10+ years of experience in developing brand and communication strategies, working for several international agency networks in Europe.

Her field of competence spans from product concept development, brand positioning, brand promise, and value proposition to supporting corporate branding initiatives through identifying purpose, vision, and mission and supporting internal rollout.

Her client portfolio includes brands in various industries: automotive, food & beverage, fashion & luxury, tourism, financial services, education, renewable energy, entertainment, and telecommunications.

Since 2020 Kathrin is working as Brand Strategy Director at Brandpulse in Zürich, one of the leading Swiss branding agencies.