Jagdip Singh (Weatherhead School) will give a guest talk on May 6 with the title “Letting Consumers Win in Webchat Sales: A Novel Context for Scarcity Principle”. More Information is available here.
14:00 - 16:00
The PIIK: Workshop “AI in Marketing”
Jim Sterne, Founder of the Marketing Analytics Summit, Digital Analytics Association and Author of "Artificial Intelligence for Marketing: Practical Applications" (Wiley, 2017), Anne Scherer, Assistant Professor for Quantitative Marketing at…