On February 8, Anika Bötel will give a presentation on New Product Marketing.

Anika Bötel holds a master’s degree in industrial engineering from the University of Magdeburg. She started her career as a product manager in the automotive industry. As a product manager for the Asian market, she was confronted with changing market requirements and managed conflicts between innovation, customer needs and financial goals.
Since 2016, Anika Bötel has been working for the Volkswagen Group on the design of an R&D strategy for passenger car brands and developed a collaboration program for executives within Volkswagen Group R&D.