Education

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing

UZH

Marketing in the Digital Economy

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Quantitative Marketing

UZH

Chair of Marketing and Market Research

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH and ETH

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

ETH

Chair of Technology Marketing

UZH

Chair of Marketing

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing and Market Research

UZH

Chair of Marketing

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

ETH

Chair of Technology Marketing

This course provides students with insights into the marketing perspective of new product management and the necessary methods to evaluate new product decisions.

UZH

Chair of Marketing

UZH

Chair of Marketing

UZH and ETH

Chair of Marketing, Chair of Marketing and Market Research, Chair of Technology Marketing

This class offers a practical introduction into understanding, applying, interpreting, and documenting quantitative research methods to analyze Marketing data.

UZH

Chair of Marketing and Market Research

This course imparts advanced, yet practical, knowledge of agent-based modeling for marketing, economics and social science by focusing on modeling social systems as a collection of autonomous decision-making agents.

UZH

Chair of Marketing and Market Research

This Seminar is intended for PhD students interested in obtaining in-depth familiarity with and current research topics different areas related to blockchains.

UZH

Chair of Marketing and Market Research

This class will prepare you for challenges concerning data analytics by applying a non-technical approach. It is a lecture with integrated exercises.

UZH

Chair of Marketing and Market Research

Students of this course learn how to design, analyze and report marketing experiments. While the focus of this course is on marketing issues, the material covered and methods learned are applicable to other domains as well.

UZH

Chair of Marketing and Market Research

In this course, we’ll focus on personal branding through internet and social media tools. Personal branding is an important tool for individuals, jobseekers and young startup companies to define, communicate and sell their strongest attributes and uniqueness to a target audience. Becoming a brand on social media seems to be an important first step today to become a thought leader in one specific field.

UZH

Chair of Marketing and Market Research

The lecture provides a basic overview of the tasks and contents of brand management with a focus on changes due to digitalisation.

UZH

Chair of Marketing

In a first part of the seminar, we discuss the statistical foundations of deep learning. In a second part, you will work in a group on setting up your own deep learning model.

UZH

Chair of Marketing and Market Research

Discovering Management aims to broaden the students' understanding of the principles of business management, emphasizing the interdependence of various topics in the development and management of a firm. The lectures introduce students not only to topics relevant for managing large corporations, but also touch upon the different aspects of starting up your own venture.

ETH

Chair of Technology Marketing

Students of this class will gain an understanding how to extract value from customer data autonomously by participating in a prediction competition. Therefore, they receive real customer data from an insurance company. Students are free to prepare the provided data and develop prediction models in the way they consider the best. Their freedom of choice covers all statistical methods, software packages and data that are available to them

ETH

Chair of Technology Marketing

This course explains the underlying economical and psychological concepts that influence price setting and price perception.

ETH

Chair of Technology Marketing

In this seminar, we present a more efficient way to create knowledge about customers: marketing experimentation - the systemic variation of marketing parameters, which are expected to have an impact on central customer variables such as buying behavior, customer value or brand image

ETH

Chair of Technology Marketing